Breaking Down the (Google) Buzz, Or Do I Really Need This?

What’s the best way to annoy a novice social media marketer? Introduce one more thing for them to master. In this line of work, one may spend hours upon hours training an entrepreneur or marketing manager to learn the finer points of building and maintaining social profiles in order to achieve high online visibility and, one hopes, an increased customer/client base. With many business owners we encounter, many are peripheral users of Facebook and Twitter – they know these sites exist, and maybe have logged once or twice, but they do understand their importance in new media marketing and work to utilize them correctly.

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