HP’s biggest commercial launch in 10 years is taking place in Macau where the company has introduced a brand new PageWide series of business printing solutions along with new additions to its OfficeJet Pro and LaserJet Pro series. Today’s announcements also point towards HP’s shift in its business model which will be more contractual rather than purely transactional, which is keeping with the market trend. This is similar to the Devices-as-a-Service (DaaS) platform that HP announced for India earlier this year. The company is also doubling up on security for its printing devices to address the growing concern for security in businesses. The new launches are designed keeping in mind simplicity and ease of use in the workplace.
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