Ranking Factors
There are two types ranking factors:
- Internal
- External
Internal coefficients (factors) – what are under the control of the designer of Web-pages of a site (the text, registration, quality Meta optimisation of tags, internal relinking etc.)
Researchers appreciate sites with the big informational filling; it is necessary to pay special attention on these details. The pages containing 5-6 strings, have minimum possibilities to enter into Top. There is no optimal density of key mentions of a phrase on page. It is possible to hear operators among various communities of experts SEO about density in 2 %, 4 % and 6 %.
Being grounded on long-term experience in area SEO, it is possible to draw output for today that the optimal quantity of the text on page – 500-3000 words, other words, is 2-20 KB of the text. On density of key input of a phrase in quantity of characters on page, there are enough 2 times on 1000 characters. Try to start from a key phrase while you write informational filling. Also you should use keywords so close as far as possible to the document beginning. Too with high density it is capable to include the special filter of a spam. It will lead to page, is reduced in results of search. Practice shows that basically in density more than 7-9 % negatively consider page SE.
External factors
Let’s consider external factors.
In distinction from internal coefficients we cannot inspect completely external factors, but we can influence them.
In general all external factors can be reduced to “links”. Your links of a site – the main external factor. Allows consider it in detail.
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