Ever since the Panda update from Google hit the web early last year, several low quality sites simply vanished into obscurity. Google has always supported initiatives that augmented user-experience and this latest Panda algorithm is not only here to stay, it will also be refined and updated regularly to weed out several other websites that do not meet the content-quality standards set by Google.
Creating optimized content is an arduous task that takes a lot of time to translate into a high rank on Google’s Search result pages (SERP). Website owners will have to understand the difficulty in patching up this content to meet every challenge that evolving Panda algorithm throws up. So how can websites simply rid of coping up with each and every Panda update that may show up in the future? Here are a few solid tips you can follow in order to avoid a panic reaction to each Panda refinement.
Google Panda is adept at identifying duplicate, copied, repeated or spun content. Be sure to create original content that makes sense to the end-user. If you are a subject-expert then there is no need to worry about keyword density or other SEO factors, because the natural flow of content itself will be centered on subject-specific keywords, getting you into Panda’s good books.
Be Relevant and Precise
The original content you create will have to be focused on a particular topic, should be relevant and precise. It is important that each page on a website is based on one specific subject and the content should be related to that subject, should be readable and not just contains a string of unrelated keywords for ranking purposes. An overdose of keywords in relevant content too can kill a website’s rank.
Increase Indexing Rates
Search spiders constantly crawl the web to create snap shots of the websites and rank them based on the 200 odd factors defined by Google. Refreshing the website by adding fresh content regularly and building authentic inbound links will force Google to crawl your website often, and re-index the site based on the changes made to improve ranking. Crawling rate can also be increased manually. Site speed and server response time also influence indexing. Short content and fast websites certainly help to improve indexing rates.
Build Trust and Credibility
Websites need to build trust and credibility among its visitors in order to draw favorable responses as well as repeat visits. User generated comments originating from social networking sites are of prime importance in creating a positive buzz.Recommendations, comments, shared content, tweets and likes matter most in evaluating user-experience. Regular blog and forum posts, participation in discussions and interacting with your (potential) visitors create a friendly environment that shows how you value others’ opinion.
Simply do away with auto-generated content by blocking them from the SERP. Panda is known to penalize the entire website even if a single page doesn’t conform to quality standards. Avoid using standard website templates and themes, pay attention to the website structure, and ensure easy navigation by providing a link to each page of the site from the main page. Do not interfere with the field-of-view by placing unnecessary ad’s that distract the user from the content on the page.
Google Panda is all set to improve user-experience. Websites that ensure a great user-experience are by default safe from future Panda updates and need not patch content for each and every new release of the indexing algorithm. These tips will help you ensure that your website scales up to the quality requirements of the Panda.
About the author
Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on autos that attracted her attention. These days she is busy in writing an article on mobile phones.