Virtual Reality in the Automotive Industry

Despite some rough years, the automotive industry is still one of the most important economic sectors. Car manufacturers are continuously trying to put the current technologies to use in order to deliver the best vehicles. Virtual Reality (VR) and Augmented Reality (AR) technology is advancing rapidly as computers are becoming more powerful. The market of AR/VR has already become a billion-dollar market and it’s projected to keep growing well beyond a $120 billion market within a few years.

At the low-end of the VR market, Google blogged that their Cardboard has already shipped over 10 million units. It upgrades one’s smartphone to a VR viewer. They also distributed over 160 million apps for them. That’s not all, though, since third-party solutions are available as well. As for the more complete commercial products, Sony reported that almost a million units of their Playstation VR headset were sold.

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